iOS 14 privacy changes `atomic bomb`, says developer
(iMore iPhone)

`People are going to have to reinvent how they do the job of marketing` What you need to know One App Store developer says upcoming iOS 14 changes will be an atomic bomb for advertising. Tenko Games` Adam Jaffe expects mobile revenue to drop by 20% for one of his games. He also says people will have to reinvent the job of marketing as a result. One App Store developer says that upcoming privacy changes to iOS 14 will be an `atomic bomb` for the industry. From Bloomberg: Adam Jaffe`s mobile game jostles daily with nearly a million others in Apple Inc.`s App Store to lure users -- and ideally some willing to spend real-world cash to boost their odds of victory. Now the Tenko Games CEO`s ability to entice those lucrative players is about to dwindle. Jaffe apparently expects his $3.5 million in revenue from Underworld Football Manager to drop by up to 20%, describing the changes as an `atomic bomb`: `It`s like an atomic bomb,` said the Barcelona-based former profess...